We’re proud to partner with ChildcareNow — because helping a childcare centre run well isn’t just about compliance and operations; it’s about helping it run at full capacity too.
Every centre knows the feeling: a family’s care needs change, a casual day goes unbooked, a permanent spot sits vacant for longer than it should. It’s rarely about a lack of demand — it’s that the right family isn’t being offered the right day at the right moment. That gap adds up, both in missed revenue and in families not getting the extra care they’d actually use if they knew it was available.
That’s the gap ChildcareNow is built to close. Its AI-powered platform runs casual booking campaigns and permanent-day offers directly to a centre’s already-enrolled families — matching real-time vacancies with the families most likely to want them. It’s already trusted by 1,500+ childcare centres, and on average, centres using the platform have seen an extra $2,145 in revenue per centre, per month within six months. For centres, that means fuller rooms without extra admin. For families, it means being offered the extra days they didn’t know were open.
Why Astute Early Years Partners with ChildcareNow“Every centre we work with juggles the same daily admin: guardians calling in absences, casual spots going unfilled, and front-desk time spent chasing bookings that could be handled automatically. That’s why Astute partners with ChildcareNow — an app and automated messaging platform that puts everyday parent communication on autopilot, so your team can focus on the children in the room, not the phone. Here’s what that partnership has delivered across our centres over the past seven months:
In short: guardians are adopting the app, using it to self-serve everyday admin, and responding strongly to the right nudge at the right time — which means fewer empty bookings and less manual admin for your centre. All figures are portfolio-wide rates and percentages, not raw counts, to protect individual centre and family data.” – Natalie Hopkins, Chief Marketing Officer. |
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“As childcare management specialists, we care deeply about the relationships we build with our partners and clients — and ChildcareNow was a natural fit from the start, because we share the same values: quality improvement, sustainable services, and children always coming first. It’s important to us to recommend platforms and tools we genuinely trust to every centre we work with, and ChildcareNow is exactly that. We’ve seen firsthand how it helps centres increase bookings and keep busy families on track. Partnering with ChildcareNow lets us bring tailored marketing and enrolment support directly to centres, helping them connect with families and grow their communities. It’s a practical way we can make a real difference for our clients.” |
At Astute, we work alongside childcare centres as their management partner — bringing expertise across compliance, finance, HR and growth strategy to help services run at their best. ChildcareNow is already one of the trusted technology partners we recommend to the centres we work with, and this partnership is a chance to shine an even brighter light on the platform and on what it does for centre occupancy, revenue and the families already enrolled who benefit from it.
It’s a partnership built on a shared goal: helping centres run at full capacity, and helping the families already part of them get the extra care they need, exactly when they need it.
Want to see what this could look like for your centre? Get in touch with the Astute team for a walkthrough of the ChildcareNow partnership and what it takes to get set up.
| ASTUTE EARLY YEARS SPECIALISTS • WEAREASTUTE.COM.AU |
We don’t believe in one-size-fits-all solutions. Every centre, every team, every challenge is different — and we take the time to understand yours.
